Bentley Mini-MBATM:  Essentials of Management

Gain the business skills you need to advance your career

Business challenges present continual change and your ability to remain current may provide the differentiating factor for advancement within your organization.

The ‘Mini-MBA’ is a non-credit program providing a foundation in key business disciplines in a condensed format.  It is designed for those who need a broader understanding of a full range of business topics or who can benefit from a refresher at mid-career.

Benefits for Participants

This program, led by graduate faculty members, has been specifically designed to develop a business foundation while building critical thinking skills through case studies, business simulation, lectures, discussion and active exercises.  

You will acquire:

  • Enhanced leadership skills
  • Financial fluency
  • Process management foundations
  • Marketing and social media understanding
  • Strategic Framework fundamentals

Join a group of executive peers while developing the business acumen to advance your career.

Participants receive a Professional Certificate upon completion of this program.

Who Attends

The Essentials of Management Mini-MBATM Program has been designed for those wanting provide a well-rounded perspective encompassing key business elements. Through interactive engagement with a cohort of peers, participants will gain confidence in strategic business skills.

The program will especially benefit:

  • Experienced managers who need a refresher or a solid foundation in the latest management and leadership disciplines
  • Attorneys, medical professionals and IT managers who need exposure to business topics
  • Technical specialists moving into management positions requiring more management ‘know-how’
  • Anyone facing increased management responsibility which calls for enhanced business knowledge
  • Individuals considering pursuing an MBA who desire an overview before commitment to a course of study

“The Mini MBATM is a great program for someone that has been recently promoted into a managerial position, or is new to a business organization, and does not have a background in business. Students are exposed to all aspects of business including management, operations, marketing, business process, finance and strategy. An excellent way to learn about how a business functions in an intensive format.”
- Dr. Alan Hoffman, Program Director

Topics

The US/Global Economy Overview
  • Factors that have historically influenced economic shifts
  • Overview of the stock market

Strategy Formulation & Implementation

  • Key frameworks for assessment of business environment
  • Competitive Assessment
  • Firm resources & capabilities
  • Setting Missions, objectives and tiered strategies
  • Stakeholders, Critical Support & skill sets for successful implementation

Finance for Non-Financial Managers

  • Financial Statements
  • Financial Analysis Methods
  • Capital Structure
  • Financial planning & Forecasting

Marketing

  • Value proposition & Brand positioning
  • Research & capturing insights
  • Marketing Mix
  • Content Creation
  • Inbound methodologies
  • The role of Social Media

Leadership

  • Understanding the changing nature of leadership;
  • Using the Zenger Folkman leadership framework as a means to assess your leadership strengths and weaknesses
  • Analyzing your leadership career stage
  • Assisting you in preparing a plan for the future

Negotiations / Critical Communications

  • Strategies / Tactics of effective negotiation
  • Positions & Interests
  • Effective Communication

Design Thinking & Innovation

  • Solving problems, creating value

 

 

Faculty

Program director talks about The Bentley Mini MBA Program

Program Director:

Alan Hoffman Alan Hoffman (Dr. of Business Admin., Indiana University) is a Professor of Management and an MBA Advisory Board Member at Bentley University as well as Business Visiting Professor, Rotterdam School of Management., Erasmus University, The Netherlands.  Dr. Hoffman's major areas of interest include strategic management, global strategy, investment mangement and technology. His management insights are well-published in multiple business journals, and he is the co-author of The Strategic Managment Casebook and Skill Builder textbooks.

Some faculty featured in this program include:

Elaine Walker

Elaine Walker has over 20 years of corporate and consulting experience in senior HR positions for high-performing multinational organizations. As tboth a lecturer and the chair of the Human Resources concentration at Bentley University, Elaine focuses on preparing HR specialists for the challenges of the future. Additionally she teaches in the Bentley MBA program in which she focuses on managing contingent workforce programs, improving global employee engagement and understanding the realitities of generational differences.

Ian Cross

Professor Ian Cross is a Senior Lecturer in Marketing at Bentley University and the Director of the Center of Marketing Technology , a state of the art marketing and research center focusing on leading edge marketing tools, techniques and intellectual capital. Ian has been a professor in the Marketing Department at Bentley University since 2001, specializing in marketing strategy, research, brand development, marketing communications and e-marketing. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI and Thomson Reuters.

William Starner

William Starner spent over 25 years in executive management roles including general management, marketing, customer service and human resources. He has extensive international business experience and possesses in-depth knowledge of a variety of industries.  Mr. Starner is an Adjunct Professor of Management at Bentley University where he teaches courses in Leadership, Negotiation and Interpersonal Relations in Management.

Chip Wiggins

R. Chip Wiggins is a Professor of Finance and the Director of the Bentley Microcredit Initiative. Previously, he has served as the Dean of the McCallum Business school and the chair of the Department of Finance and held the Edward F. Gibbons Research Professorship in Finance. His teaching and research interests focus on microfinance, corporate governance, ownership and control.

Learn from recognized experts in their respective fields.

Days, Time & Registration

6 Day Program delivered in 3, 2-day sessions     
Session Times : 8:30 am - 4:30 pm
Fall 2018:  October 11-12, October 25-26, November 8-9, 2018
Cost:  $4950

Register 30 days prior to session start date to receive an early registration discount of 10%

The pace of change in today‚Äôs business environment requires that working professionals continually enhance critical management skills to creatively improve business performance in all areas.  With state-of-the-art technology and highly accomplished faculty who have real-world experience, Bentley University is fully engaged in the world of business practice.

Want more information or need help deciding if this is for you? Call us at 781.891.2473 or download brochure below.

We value your privacy. Your information will be used solely for communication from Bentley University.

View Bentley University Privacy Policy

BENTLEY UNIVERSITY

175 Forest Street
Waltham, Massachusetts 02452
+1.781.891.3458

Copyright | Policies | Privacy Policy |
CONNECT WITH US VIA: