Bentley Mini-MBATM:  Essentials of Management

Increase Your Potential with Six-Day Program in Spring and Fall at Bentley University

Business challenges present continual change and your ability to remain current may provide the differentiating factor for advancement within your organization.

The ‘Mini-MBA’ is a non-credit program providing a foundation in key business disciplines in a condensed format.  It is designed for those who need a broader understanding of a full range of business topics or who can benefit from a refresher at mid-career.

Benefits for Participants

This program, led by graduate faculty members, has been specifically designed to develop a business foundation while building critical thinking skills through case studies, business simulation, lectures, discussion and active exercises.  

You will acquire:

  • Enhanced leadership skills
  • Financial fluency
  • Process management foundations
  • Marketing and social media understanding
  • Ethics considerations

Join a group of executive peers while developing the business acumen to advance your career.

Participants receive a Professional Certificate upon completion of this program.

Who Attends

The Essentials of Management Mini-MBATM Program has been designed for those wanting provide a well-rounded perspective encompassing key business elements. Through interactive engagement with a cohort of peers, participants will gain confidence in strategic business skills.

The program will especially benefit:

  • Experienced managers who need a refresher or a solid foundation in the latest management and leadership disciplines
  • Biotech professionals, scientists, attorneys, medical professionals and IT managers who need exposure to business topics
  • Technical specialists moving into management positions requiring more management ‘know-how’
  • Anyone facing increased management responsibility which calls for enhanced business knowledge
  • Individuals considering pursuing an MBA who desire an overview before commitment to a course of study

“The Mini MBATM is a great program for someone that has been recently promoted into a managerial position, or is new to a business organization, and does not have a background in business. Students are exposed to all aspects of business including management, operations, marketing, business process, finance and strategy. An excellent way to learn about how a business functions in an intensive format.”
- Dr. Alan Hoffman, Program Director

Topics


Organization and the Environment of Business

  • Mission, Objectives and Strategy
  • Levels of Strategy

Strategy Formulation Implementation

  • Structure and Processes
  • Organizational Resources
  • Innovation and Creativity

Finance Essentials

  • Financial Statements
  • Budgeting
  • Capital Structure
  • Financial Analysis

Marketing

  • Value Proposition and Market Strategy
  • Defining Market Targets
  • Message and Branding
  • Social Media and the New Marketing Techniques

Management Communication

  • Internal and External Communication
  • Informative Communication
  • Team Communication
  • Situation and Organizational Culture


Organizational Behavior

  • Team Development
  • Group Dynamics
  • Creative Thinking

Operations and Business Process

  • Defining Objectives
  • Process Improvement Principles
  • Stakeholders, Critical Support, and Skill Sets
  • Communicating Progress and Change

Organizational Leadership

  • Leadership vs. Management
  • Effective Traits of Leaders
  • Leadership Styles and Types
  • Understanding Follower and Leader Needs

Ethical Leadership

  • Fostering Trust and Candor
  • Leading through Change
  • Personal Framework for Ethical Decisions

Management Capstone - Group Interactive Simulation Exercise


Faculty

Program director talks about The Bentley Mini MBA Program

Program Director:

Alan Hoffman Alan Hoffman is a Professor of Management and an MBA Advisory Board Member at Bentley as well as Business Visiting Professor, Rotterdam School of Management., Erasmus University, The Netherlands

Some faculty featured in this program include:

Ian Cross Ian Cross is the Director for Bentley’s Center for Marketing Technology and a Senior Lecturer on the faculty with teaching, research and consulting interests in internet marketing; marketing research; branding; social media.
Diane Kelloge

Diane Kellogg is an Associate Professor of Management at Bentley University and a professional consultant. Her teaching and consulting specialties include organization change, leadership and communication. She has worked with a wide array of large organizations throughout the U.S. and around the world.

William Starner

William Starner spent over 25 years in executive management roles including general management, marketing, customer service and human resources. He has extensive international business experience and possesses in-depth knowledge of a variety of industries.  Mr. Starner is an Adjunct Professor of Management at Bentley University where he teaches courses in Leadership, Negotiation and Interpersonal Relations in Management.

Chip Wiggins

R. Chip Wiggins is the Dean of Business and the McCallum Graduate School and the director of the Bentley University Microcredit Initiative. Previously, he has served as the chair of the Department of Finance and held the Edward F. Gibbons Research Professorship in Finance. His teaching and research interests focus on microfinance, corporate governance, ownership and control.

Learn from recognized experts in their respective fields.

Days, Time & Registration

6 Day Program delivered in 3, 2-day sessions     
Session Times : 8:30 am - 4:30 pm
Spring 2018: March 8-9, March 22-23, April 4-6, 2018
Cost:  $4950

Register 30 days prior to session start date to receive an early registration discount of 10%

The pace of change in today‚Äôs business environment requires that working professionals continually enhance critical management skills to creatively improve business performance in all areas.  With state-of-the-art technology and highly accomplished faculty who have real-world experience, Bentley University is fully engaged in the world of business practice.

Want more information or need help deciding if this is for you? Call us at 781.891.2473 or download brochure below.

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